Competition in the food market increases every year, this makes the issue .of creating a brand label important. Food labeling must focus mainly on good product image but other factors are equally important. It is essential that the product contains clear nutritional facts and packaging weight for the consumer to refer to; this will mirror your products’ good nutritional value an benefits. Labeling is considered the best tool to differentiate your product from the rest in the market by brand positioning.
In-mould labeling is a method of printing labels that is later sealed in the packaging process, making it irremovable and a unified part of the package. These labels have high durability and resistance to scrap, moisture, grease, and mild acids. It is widely used in General Food, Dairy, Ice Cream, and household chemicals industries.
High-quality easy-peel labels print, used as a promotional tool in various industries as they give identification to the product. They come in various designs and forms with multiple colors.
Shrink sleeve labels are printed on a plastic or polyester film material that shrinks to fit a container’s shape when subjected to heat. They are extremely visually appealing since they offer full color, 360-degree design coverage They fit any container and contour the special shapes, even the most complex ones. Since the graphics are printed on the inside of the sleeve, the appearance will remain the same despite the moisture & abrasion they may be exposed to. Also, they could be used in combination packaging to promote multiple containers together as one unit.